هو أحد الكتاب الخاصة بمجال الأعمال وكيفية إدارتها بشكل جيد حتى تستطيع الوصول غلى الأهداف المرجوة منها .كتاب 100 Great Business Ideas
ويحتوي هذا الكتاب على 100 فكرة يمكن تطبيقها على ارض الواقع وجميع هذا الأفكار مدروسة جيدًا بحيث تكون مناسبة وواقعية ويمكن تطبيقها.
محتويات الكتاب :
The ideas
1 Building customer trust and loyalty 3
2 Scenario planning 5
3 Making your employees proud 7
4 Using customer information 9
5 The rule of 150 11
6 Information orientation 13
7 Franchising 17
8 Eliminating waste (muda) 19
9 Customer bonding 21
10 Psychographic profi ling 23
11 Understanding demography 25
12 Mass customization 28
13 Leading “top-down” innovation 30
14 Social networking and transmitting company values 32
15 Achieving breakthrough growth 34
16 Deep-dive prototyping 37
17 Market testing 40
18 Empowering your customers 42
19 Cannibalizing 44
20 Increasing competitiveness 46
21 Clustering 48
22 Highlighting unique selling points (USPs) 50
23 The experience curve 52
24 The employee –customer–profi t chain 54
25 Measuring employees’ performance 60
CONTENTS
iv • 100 GREAT BUSINESS IDEAS
26 Brand spaces 63
27 Being spaces 65
28 Increasing accessibility 67
29 Partnering 69
30 Bumper-sticker strategy 71
31 Valuing instinct 73
32 Building a learning organization 75
33 Reinvention 78
34 Corporate social responsibility 80
35 The tipping point 82
36 Outsourcing 85
37 Keeping your product offering current 87
38 Experiential marketing 89
39 Information dashboards and monitoring performance 91
40 Flexible working 94
41 Redefi ne your audience 96
42 Vendor lock-in 98
43 Turning the supply chain into a revenue chain 100
44 Intelligent negotiating 102
45 Complementary partnering 104
46 Feel-good advertising 106
47 Innovations in day-to-day convenience 108
48 Lifestyle brands 110
49 Being honest with customers 112
50 Instant recognizability 114
51 Managing a turnaround 116
52 Diversity 118
53 Balancing core and the context 120
54 Business process redesign 122
55 Convergence 125
56 Cross-selling and up-selling 127
57 Kotter’s eight phases of change 129
58 Business-to-business marketing 132
100 GREAT BUSINESS IDEAS • v
59 Employee value proposition 134
60 Built-in obsolescence 136
61 Avoiding commoditization 138
62 Developing employee engagement 140
63 Managing by wandering about (MBWA) 142
64 Precision marketing 144
65 Branding 146
66 Empowerment 149
67 Rethinking the budget 151
68 The buyer’s cycle 153
69 Direct selling 155
70 Age-sensitive management 157
71 Three-factor theory 159
72 Developing Islamic products 162
73 Support and challenge groups 165
74 Clear strategy 167
75 Six-hat thinking 170
76 Building business relationships 172
77 Learning together 174
78 Microfi nance 176
79 Surviving a downturn 178
80 Innovation culture 180
81 Resource building 182
82 Building trust 185
83 Emotional intelligence 187
84 The balanced scorecard 189
85 Developing a sales culture 193
86 Market segmentation 195
87 Audacity 197
88 Silo busting 199
89 Selling online 201
90 Value innovation 204
91 Talent management 206
vi • 100 GREAT BUSINESS IDEAS
92 The leadership pipeline 208
93 Hardball 210
94 Web presence 212
95 Viral marketing 215
96 Coaching and supervision 217
97 User-centered innovation 220
98 Internal promotion and succession planning 222
99 Developing knowledge and intellectual capital 225
100 Decision making and the paradox of choice 228
